Prestashop
Tag Manager
Tag Manager can be installed in the theme's header &/or head template file.
\themes\<<theme>>\header.tpl \themes\<<theme>>\head.tpl
This needs to be wrapped around with {literal}{/literal} tags
Conversion Tracking
This can be done but using a plugin that hooks onto the order page:
http://git.loki.co.uk/attachments/9bea9480-d6c0-4de8-8f56-e61998531794
For Prestashop 1.7+ the plugin has been modified to use the new hooks:
http://git.loki.co.uk/attachments/b7d808fd-9b94-4656-a807-096984300c2b
Download the files and make sure it is in the modules folder. the folder structure should be:
\modules\datalayer\
Then the module will need to be installed (this can be done by searching in the "manage modules" tab). If the module does not show up, you may not have permissions even if you are set up as admin & can see the modules.
Check Module Install Permissions
To check if the account has the install permissions, use adminer and access the database.
This will require some method to access the files e.g. FTP
Go to the employee in the database and get the "id_profile" field from the relevant employee row.
Go to the tab table and get the "id_tab" field from the row that has a module called "AdminModules".
Then go to the access tab and match up the "id_profile" & "id_tab" with what was retrieved before to see the file permissions.
Change or add to "1" to enable installation.
Clear Cache
Admin Panel
To Clear cache via admin go to:
Advanced Parameters > performance
Then Click the "clear cache" button
FTP
To clear the cache via FTP go to:
\cache\smarty\
then inside both "cache" & "compile" folders, delete all folders except the index.php and the flush file.
refresh page and cache should rebuild