Prestashop

Tag Manager

Tag Manager can be installed in the theme's header template file.

\themes\<<theme>>\header.tpl

Conversion Tracking

This can be done but using the free Plugin that hooks onto the order page:

https://bitbucket.org/ed_eichman/prestashop-gtm-data-layer-module/src/

Download the files and make sure it is in the modules folder. the folder structure should be:

\modules\datalayer\

Then the module will need to be installed. If the module does not show up, you may not have permissions even if you are set up as admin & can see the modules.

Check Module Install Permissions

To check if the account has install permissions use adminer and access the database.